About Arturo

I am a results driven Marketing Manager and Brand Strategist with a passion for crafting compelling brand narratives and a track record of success with a range of industries from the tech sector to consumer packaged goods (CPG). My expertise lies in conceptualizing and executing comprehensive brand strategies, managing eCommerce websites, and designing influencer marketing campaigns that heighten brand awareness, increase engagement, and drive revenue growth. I've had the pleasure of working on successful campaigns with and for a diverse portfolio of companies, clients, and brands, including:
  • Nomad Blends
  • 18|Orion
  • IBM
  • Google
  • BlackRock
  • De Silva Brothers & Co.
  • Contently
  • Facebook
  • Uber
  • Johnson & Johnson
  • Grupo Canela

Where Influence Meets Impact

In the dynamic landscape of influencer marketing, I lead campaigns with a proactive and strategic mindset, fostering authentic connections that resonate with audiences and drive revenue growth. From meticulous influencer selection to hands-on content creation, I am committed to ensuring that each campaign achieves its objectives and leaves a lasting impact.

By leveraging the power of influential voices, I elevate brands, increase online presence, and drive meaningful engagement. The success of these campaigns is not just measured in metrics but in the genuine connections forged between the brand and its audience to drive revenue growth today and long into the future.

Let's Collaborate

If you're seeking compelling content creation, innovative eCommerce platform management, strategies to enhance and expand your digital presence, and a dynamic approach to influencer marketing that goes beyond the ordinary, I'm ready to bring my expertise to your brand. We should talk! 

Brand Awareness

I specialize in enhancing brand awareness by leveraging a decade of experience in data-driven strategies, eCommerce campaign management, and innovative influencer marketing models. Through meticulous research, I identify targeted market strategies and comprehensive content roadmaps that integrate curated influencer partnerships to authentically amplify brand messaging.

My consumer-centric and data-driven approach ensures that every initiative contributes to heightened brand visibility and a more nuanced understanding of customer preferences. My hands-on method and keen eye for industry trends allows me to create impactful narratives and foster lasting connections — increasing both the scale and substance of overall brand awareness.

Revenue Growth

With my understanding of market dynamics and customer behavior, I identify opportunities for innovation and improvement while translating them into actionable strategies that propel revenue.

My campaigns leverage my expertise in strategic brand development and eCommerce strategies that diversify revenue streams, increase customer acquisition, and drive sales.

Additionally, my strategic recruitment initiatives and effective team management have consistently led to the expansion of revenue-generating services — contributing to substantial year-over-year growth.

Campaign Management

My expertise in campaign management is backed by hands-on experience overseeing multi-million dollar campaigns and driving successful initiatives with clients and stakeholders across diverse industries from tech to finance to CPG. 

I excel in conceptualizing and implementing impactful strategies tailored to the company and client's outcomes and objectives, driving team progress to meet and surpass expected goals.

My blend of strategic vision, hands-on management, and data-driven insights positions me as a results-driven marketer capable of delivering successful campaign outcomes and exceeding business goals.

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"I saw Arturo go the extra mile so many times I couldn't help but be more motivated myself.
He's fantastic at process design, process thinking, and of course editorial management. He is always positive, eager to help, and doesn't seem to ever get tired. I'd be delighted to work with him again, anytime."

Shane Snow

Cofounder and Chief Creative Officer
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Contently

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"Working at a creative agency that required flexibility and a versatile skill set, I have seen Arturo do it all:
writing, marketing, project and product management, influencer curation, and recruiting new talent. We collaborated on projects for some of the biggest and most innovative brands on the planet — including Facebook, Johnson & Johnson, and Uber — and his contributions have never been less than exemplary. More so, Arturo’s soft skills as a genuine people person and natural collaborator make him a great cultural fit for any company."

Daniel Broderick

Managing Editor
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Contently

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"Arturo's unflagging work ethic and exceptional relationship building skills made him a key player on several cross-functional teams. He repeatedly demonstrated the ability to approach business problems with fresh eyes and contributed to the creation of programmatic solutions...All told, Arturo is a tenacious problem solver with a big heart and an even bigger work ethic. If I could hire him again, I'd do it in a heartbeat."

Ryan Galloway

Founder and Chief Creative
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18|Orion Media

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"Arturo's biggest assets are his positive spirit and his awesome work-ethic. As a product manager, I find him to be a great ally and an amazing resource. He has great empathy for the user and knows how to advocate for them to the product team. He also has a really good understanding of product development process and is able to keep the editors informed and motivated about new product enhancements."

Sunil Chaudhary

Director Project Management
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Contently

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Education + Experience
As a forward-focused Marketing Manager creatively translating business objectives into compelling brand narratives and revenue growth, I bring a dynamic mix of hands-on expertise and deep industry training to over a decade of experience in the industry. In addition to my work with Nomad, 18|Orion Media, Contently, and the National Coalition Against Censorship, I have a Master's in Media, Culture, and Communication from New York University and a Bachelor's in Mass Communications from the University of California, Berkeley.

Whether conceptualizing and executing comprehensive brand strategies, resulting in nationwide product placements with major US retail stores, or steering eCommerce website development to anticipate substantial sales figures, my approach is marked by tangible, results-driven outcomes. Additionally, my role in establishing revenue-generating services and leading cross-functional teams to improve product efficiency showcases my ability to enhance both offerings and operational processes, contributing to substantial year-over-year revenue growth and increased client retention rates.

Over the years I've learned that the key to achieving results and exceeding expectations is the ability to forge authentic and meaningful partnerships among colleagues, across teams, with clients, and in the communities I call home. My passion for my work is balanced by my commitment to opening doors and creating opportunities for the next generation, especially during my 4 years as a volunteer at iMentor in New York and in my beloved home town of East Los Angeles where I once again have the pleasure to live and work.

To learn more about my work, how we can collaborate, or to just say "Hi!", please connect with me on LinkedIn.
© Arturo Escalera Marketing 2023